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Faculty profile

Sumesh S. Dadwal

B.Engineering (Hons), MBA , P.hD (Pursuing)
Sr Lecture of of Marketing & Strategic Management
Brief Profile:

Sumesh S Dadwal has ten years of industrial , teaching & business research experience in the areas of service sector, FMCG ,pharmaceutics and e-business . He has taught at various colleges in London including ISC University of surrey, Guildford. Previously, he has worked with Institute of national importance–NIPER in India. He has published business management research papers in journals of repute. His areas of expertise are; Marketing & Brand Management,Strategy management, Market research methods .Quantitative Methods for mangers , Leadership Development , Service Marketing and Consumer Behaviour .

Subject area: Strategic Management , Marketing Management, Market Research Methods, Service Marketing, Operations Management , Professional development & Leadership , Introduction to Business Management , Quantitative Methods , HRM and Academic Writings .
Research activity: Service Marketing , Pharmaceutics & e- business
Research interest: The interface between consumer decision-making and marketing strategy; focusing on the behavioural aspects of consumer Trust and Loyalty in Service sector particularly banking and Telecom sector , Customer behaviour and Mis-behaviour in off line or on-line context. Prosumers and rise of customer involvement in product / service design and innovation particularly in fields of entertainment and E-governance .

Subject Taught and slides:
FOR MBA:

FOR PGDBMS:

FOR HNC:

FOR ABE Business Cert:

FOR IADB:

Human Resouce Management-(iadb)

for all :

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Academic Writings

Training on Plagiarism & Turnitin

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Publications:
Full list of faculty publications:

Dadwal Sumesh S, Sharma Anand, Mahal Sandeep Singh (2008), ‘Why Hospitals Also Need Benchmarking Marketing Capabilities? A Study of Relationships between Marketing Practices and It’s Outcomes’, PARADIGM , Vol. XII, No. 1 Jan - June, ISSN No 0971 8907

Dadwal Sumesh S, Sharma Anand , Singh Praveen K (2007) , ‘Mergers And Acquisitions In Indian Pharmaceutical Industry’ , 8 M The Journal Indian Management And Strategy , Vol.12, No. 1, Jan - March , ISSN No 093 9343

Dadwal Sumesh S, Sharma Anand, Dhawan Ekta (2006), ‘Service Quality Performance of Path Labs. –Effect Of Patients Demography &Type of Service Providers’, the Journal Marketing and Communication , Volume 1, Jan – April, ISSN No 0973 2330

Dadwal Sumesh S, Sharma Anand (2006),’Strategies for Enhancing Pharmaceutical Exports’ the Journal Marketing and Communication, Vol 2, Issue 2, Sept - Dec, ISSN No 0973 2330

Others:
Dadwal Sumesh S & Angrish Anil (2006)“Active India Smart State –Health Vision 2020”, A paper presented on National Seminar Sponsored By ICSSR; Organized At UBS Panjab University, Chd.

Dadwal Sumesh S. , Sharma Anand & Angrish Anil(2005) “Health Tourism In India New Opportunities”, National Seminar On Tourism, Organized By Department Of Tourism At Kurukshetra Uni. Kurukshetra.

Dadwal Sumesh S. , Sharma Anand & Angrish Anil(2006) ,Social Banking In India In 21st Century”, In Edited Book By Dr Sanjay Kaushik, UBS, PU Chd.

Dadwal Sumesh S. , Sharma Anand & Angrish Anil(2006) ,Submitted A Draft (Term Paper, Jointly) On “Pharmaceutical Policy for Punjab” To Confederation Of Indian Industries Chandigarh.

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